Capital welcomes highest-ever number of visitors in 2025
VGP - Ha Noi welcomed 30.94 million visitors in the first 11 months of 2025, a 22.1 percent year-on-year increase and the highest figure on record while tourism revenue climbed 20.7 percent to VND120.6 trillion (US$4.57 billion).
A foreign tourist in Ha Noi
According to the municipal Department of Tourism, the city received 2.5 million visitors in November alone, up 14.7 percent from the same period in 2024.
Of these, foreign tourist arrivals reached 851,100, rising 25 percent, while domestic tourists totaled 1.65 million, up 10 percent. Tourism revenue in November was estimated at VND11.36 trillion, up 18.4 percent.
Ha Noi's strong performance was attributed to growing market appeal supported by refreshed tourism products, services and events. Year-end tourism activities are vibrant thanks to a series of festivals, cultural experiences and broad promotional campaigns.
Rising demand also boosted hotel occupancy. In November, the city's room occupancy rate reached 73.4 percent, 6.3 percentage points higher than a year earlier.
Ha Noi is home to 3,761 accommodation facilities with more than 71,000 rooms, including 65 hotels and serviced apartments rated from 1-5 stars. A network of 58 accredited dining, shopping, entertainment and wellness providers continues to meet visitors' demand.
The city also maintains a strong service workforce, with about 1,921 international travel companies, 591 domestic travel firms, 6,898 international tour guides and 2,620 domestic guides, ensuring service capacity during the peak season.
Ha Noi further strengthened its global reputation by winning two major titles at the World Travel Awards (WTA) Asia & Oceania 2025 including Asia's Leading City Destination 2025 and Asia's Leading City Break Destination 2025. These awards confirm Ha Noi's growing appeal as a vibrant urban destination, offering rich culture, diverse culinary experiences, historical heritage, and a compact urban layout ideal for short-stay travelers./.
