Ha Noi looks to build more fruit brands by 2025
VGP - Ha Noi plans to certify 60 percent to 80 percent of its cultivation areas for food safety by 2025, with a goal of establishing at least three new collective brands and geographical indications for banana and grapefruit-growing regions, said Nguyen Manh Phuong, Deputy Director of the Ha Noi Department of Agriculture and Rural Development.
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In 2024, cooperatives and farmers in Ha Noi adopted VietGAP standards linked to product consumption, facilitating the expansion of safe and organic banana and grapefruit production areas. It creates integrated supply chains that leverage local strengths while improving product quality and economic efficiency.
A typical example is Thang Loi Clean Fruit and Vegetable Production Cooperative which worked with local farmers to grow bananas under VietGAP standards on a 15-hectare plot.
With support from the Ha Noi Department of Agriculture and Rural Development in production processes and branding, the farmers strictly follow organic fertilization and pest control guidelines.
Truong Van Thuong, Director of the Thang Loi Clean Fruit and Vegetable Production Cooperative said that the planting area codes and strict quality control processes under VietGAP standards facilitate sales. The cooperative exports between 600 and 800 tons of bananas annually to the Chinese market.
Meanwhile, Le Huu Dien, Director of the Duc Hau- Luu Quang Clean Agricultural Cooperative in Trung Hoa Commune, Chuong My District, reported that their 2.7-hectare organic grapefruit farm is expected to yield around 50,000 fruits this year. Approximately 50-60 percent of the production is sold to supermarkets at a price 10-15% higher than prices in other grapefruit-growing areas.
Hoang Thi Hoa, Director of the Ha Noi Agricultural Development Center, said that in 2024 the center is helping farmers set up concentrated areas for bananas and grapefruit that comply with VietGAP and organic standards.
Currently, the city has 144 grapefruit and 72 banana areas cultivated under these criteria, allowing specialized agricultural areas to adopt mechanization, reducing costs and increasing economic efficiency.
To support sustainable agriculture, farmers grow grapefruit and bananas according to VietGAP and organic practices, which allows them to use land more efficiently, apply fewer chemical pesticides and fertilizers, preserve natural pest predators, and maintain the balance of the ecosystem./.
