Ha Noi receives 16.44 million tourists in first seven months

These soaring numbers resulted in total tourist receipts for the period of VND63 trillion (US$2.53 billion), an increase of 18.9 percent.

In July 2024 alone, the capital city welcomed 2.52 million arrivals, up 7.4 percent on year, according to the Ha Noi Tourism Department.

Specifically, international visits are estimated at 425,000, rising 20.8 percent and more than 2.1 million domestic tourists, up 5 percent. Total revenue from tourists for the month reached VND9.2 trillion (US$366 million), up 10.3 percent.

To diversify tourism services, Dang Huong Giang, Director of the Ha Noi Department of Tourism, said the department will finalize the draft decision of the Ha Noi People's Committee on promulgating "Regulations on Management Models of City-Level Tourist Areas"; review the conservation and promotion of the Huong Son Landscape Complex in My Duc District - a special national historical relic and scenic area; and evaluate the set of criteria for environmental protection in tourist areas in 2024.

To encourage tourists to choose Ha Noi as an event destination, the local tourism industry will focus on holding large-scale events, such as the Ha Noi Tourism Gift Festival 2024, Ha Noi Sports Tourism Event Series 2024, a series of cultural and historical activities, or a program to stimulus domestic tourism.

In addition, attention will be given to the design of agro-rural tourism linked to new rural construction in Ha Noi from 2022 to 2025. A plan will also be launched to develop a community-based tourism model combined with practical experience in craft villages, as well as tourist destinations imbued with traditional cultural values of ethnic minorities.

The department will also continue to promote new destinations and tours through media channels and increase the digital application in tourism management.

Striving for 30 million visitors in 2025

Ha Noi's tourism industry aims to greet over 30 million visitors, including 7 million international arrivals, and earn more than VND130 trillion (US$5.11 billion) from tourism in 2025.

Last year, Ha Noi welcomed 4 million international visitors, a year-on-year increase of 266 percent.

The city also rolls out multiple tasks and solutions to accelerate the recovery and development of the industry, one of which is to build professional and attractive tourism products which has potential for breakthrough development, including cultural tourism, MICE tourism, agricultural - rural tourism, recreational - sports tourism, ecological tourism, resort tourism, healthcare and golf tourism.

Solutions are being deployed to attract foreign tourists to Ha Noi, focusing on key markets such as Northeast Asia, the Association of Southeast Asian Nations (ASEAN), the European Union, the U.S., and gradually exploiting potential markets such as India, Middle Eastern countries, Australia and Eastern European countries.

Ha Noi's tourism sector will devise promotion plans on domestic and international media and television channels along with popularizing the capital's tourism on digital platforms and social networks as well as promotion programs in key and potential markets.

Focus will also be placed on upgrading destination quality and developing tourism products associated with historical and cultural values and heritage./.