Ha Noi strives to welcome 7.5 million int’l visitors in 2025

This goal is part of the Ha Noi People's Committee's Plan No. 124/KH-UBND on tourism stimulation for 2025. The tourism sector's contribution to the city's Gross Regional Domestic Product is expected to surpass 8 percent, and the room occupancy rate for hotels and accommodations is projected to exceed 60 percent.

To realize this plan, the Ha Noi People's Committee is focusing on developing programs and service packages to boost domestic tourism demand.

The Department of Tourism is coordinating with the Tourist Corporation, the Tourism Association, and 4–5-star hotels and resorts, along with relevant units, to organize initiatives such as "Experience 4–5-Star Hotels for Hanoians and Visitors" and the "Vietnamese Consume Vietnamese Products" campaign. These aim to encourage residents and tourists to experience high-end services offered by luxury hotels and resorts.

At the same time, the Department of Tourism, in collaboration with the Tourist Corporation, Tourism Association, Ha Noi UNESCO Travel Club, tourism service businesses, and other stakeholders, will organize stimulus tours to destinations within the city.

Ha Noi will organize collaborative and exchange activities to develop tourism products in partnership with major tourist destinations across the country.

In terms of domestic promotion, Ha Noi will take part in tourism marketing efforts in key provinces and cities; support the 2025 National Tourism Year hosted in Hue and other localities; and participate in major tourism events such as the Viet Nam International Travel Mart and the International Travel Expo Ho Chi Minh City.

Ha Noi will also promote craft village tourism through events such as the Craft Village Conservation and Development Festival, a craft product competition, and the "Vietnamese Agricultural Pride" campaign.

For international markets, Ha Noi will promote Vietnamese tourism in countries including France, Italy, and Switzerland. The city will also take part in major international tourism fairs and events, including ITB ASIA 2025 in Singapore, IMEX Frankfurt 2025 in Germany, Tourism Expo Japan 2025 in Aichi, Japan, and IFTM Top Resa 2025 in France, among others.

Additionally, Ha Noi will work with airlines to attract international visitors; welcome FAMTRIP and PRESSTRIP delegations; and host international groups focused on tourism, craft villages, and the OCOP (One Commune One Product) program in Ha Noi.

The city will also organize promotional media programs to introduce tourism products and boost demand. Ha Noi will promote its tourism offerings on various platforms, from traditional mass media at the central and city levels to a wide range of social media channels. In cooperation with Viet Nam Airlines, the city will continue to produce video clips and other media content to promote tourism on flights, along with hosting the "Captivate the Beauty of Ha Noi Tourism" competition to celebrate the 65th Viet Nam Travel Day.

A strong emphasis is also being placed on digitalizing Ha Noi's tourism sector. This includes developing a smart tourism narration system, digitizing and integrating tourism data into a centralized information management system, and applying AI technology to create high-tech tourism products such as 3D content, flycam footage, mapping, and virtual reality experiences.

Lastly, Ha Noi will strengthen post-inspection activities and implement measures to ensure the safety and security of tourists, while maintaining a civilized and welcoming atmosphere for all visitors to the capital./.