Tourism Gift Festival destined in October

The event aims to stimulate tourism, promote the image of the capital as an attractive and safe tourist destination, and create opportunities for artisans, trade villages, and production units to showcase handicrafts.

The three-day event will feature a seminar on the production and development of tourism gifts in Ha Noi, tourism promotion programs, a food area, art performances, a photo exhibition "Smile of Tourists", and 80 booths showcasing unique gift products.

There will be events in response to the "24h - Ha Noi Come to Love" campaign; a bicycle parade to bring festival gifts to tourists on the streets; flash mob dance performances, among others.

The culinary showcase will introduce visitors to Ha Noi's rich and unique cuisine from Michelin-stared restaurants and Michelin Selected restaurants announced in June 2023.

Besides, festival-goers will be able to take beautiful photos at themed landscape photography areas set up to promote Ha Noi's traditional trade villages, such as Phu Vinh Bamboo and Rattan Village, Chang Son Paper Fan Village, Van Phuc Silk Village, Thach Xa Bamboo Dragonflies Village, and Bat Trang Ceramics Village.

The Capital City is taking measures to bring into full play opportunities brought about by craft villages to facilitate its development, as it accounts for 59 percent of the country's total number of craft villages.

Currently, craft villages are creating jobs for about one million laborers, their production value is about VND22 trillion (US$ 936 million), with an annual export turnover of US$200 million.

In order to make the most of this advantage, the capital city will build at least one center for the design, introduction, promotion, and sale of OCOP (one commune-one product) items of craft villages in combination with tourism development, and organize the evaluation and classification of products registered to participate in the city-level OCOP program.

Advertising OCOP products

According to the municipal Department of Industry and Trade, Ha Noi leads the country in the number of OCOP products, with nearly 1,700 star-rated products from 426 enterprises, cooperatives, and household businesses.

As many as 80 showrooms have been set up in districts and cities to sell OCOP products, introducing products widely to consumers and tourists.

So far, Ha Noi has recognized more than 2,167 OCOP products, out of 9,852 OCOP products, accounting for 22 per cent of the total OCOP products nationwide.  They include six products rated five stars, 12 products rated five-star potential, 1,369 products rated four stars, and 780 products rated three stars.

Four-star OCOP products accountđe for 32 percent of total OCOP items nationwide, while this figure reached 62 percent in Ha Noi. That means the city has developed this program not only in quantity but also in quality.

The OCOP program contributes to the restructuring of the agricultural sector associated with the development of handicrafts, services and tourism in the rural area and promotes sustainable rural economic development thanks to digital transformation.

Ha Noi's OCOP products have confirmed their position and position in the market, many association and product sales contracts have been signed; Packaging, design, product quality are valued by the subjects. OCOP products have really brought the trust of domestic and international consumers.

The city aims to have an additional 2,000 OCOP products rated three stars and above by 2025./.