Tourism sector serves for 5.9 million visitors in January-March period
VGP - Ha Noi welcomed nearly 5.9 million arrivals in the first three months of 2023, doubling the number recorded in the same period last year, according to the municipal Tourism Department.
The department said the figure was up 62.7 percent from the previous two months.
Of the total arrivals, the number of international visitors to the city was nearly 980,000, an increase of 54.6 percent compared to the previous two months. Meanwhile, the number of domestic visitors reached 4.9 million, up 64.6 percent in the same period.
Tourism revenue reached VND21.5 trillion (US$917 million) in the first quarter of this year, up 61.4% over the previous two months and 2.6 times higher than the same period last year.
The average occupancy rate of accommodations in all categories was 56.5 percent in the first quarter, up 37.2 percent year-on-year.
This year, the city's tourism sector aims to welcome three million international visitors, a two-fold increase against 2022, according to the Ha Noi Tourism Department's 2023 Plan.
The sector focuses on implementing a plan to improve the quality of tourism products, tourism destinations related to heritage - relics and handicraft villages in districts and towns, focusing on four main routes, including those from downtown to Bat Trang Pottery Village in Gia Lam District, Huong Son in My Duc District, Thach That District, Quoc Oai, Son Tay, and Ba Vi.
The department said the city will continue to strengthen communication and promotional tourism activities, such as stronger dissemination of tourist destinations and new tourism products of the capital through international media channels, websites, and social networking platforms (Youtube and Facebook) with the messages "Ha Noi - Travel to Love" and "Ha Noi - A Safe and Attractive Tourist Destination".